Not for the faint-hearted
This private coaching program is designed to help you – the busy executive -quickly uncover and remove the roadblocks that are getting in the way of your words. You will see your writing transform before your eyes, but be warned: we don't pull any punches. If you're not prepared to change your habits, you may want to reconsider.
About the camp
We'll visit you in the comfort of your office five times and spend two hours each time exploring the principles of persuasive written communication. At each step, we'll dig into real samples of your work to pinpoint the habits that are preventing your message from getting through. Then, after each session, you'll be required to submit homework assignments and real examples of your work to demonstrate that you have applied and mastered the concepts.
Session 1
Audience – the secret to cutting through the clutter
The Big Idea – your objective
The Art of Persuasion – how to get people to do what you want them to do
Session 2
Structure – how to organize your arguments on the page
Session 3
How to build logical paragraphs
How to write clear, concise sentences
Session 4
Writing basics: punctuation and grammar
Session 5
Your personality on paper
Writing the "Plain English" way
The power of visual appeal
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