Susan Sommers ~ Partnering for the “Perfect Fit”
Susan Sommers is one of Canada’s leading experts in marketing and media relations, as well as an award-winning journalist, marketing consultant, trainer, and speaker. Susan has provided outstanding marketing strategies, programs, and training to clients across North America since 1982.
Susan’s most recent book, Building Media Relationships, was published by Irwin Publishing in April, 2002. Her popular workbook for non-profits, Media Wise, was published by United Way of York Region in 2002. As a journalist, Susan has written weekly columns and articles for The Globe and Mail, The Toronto Star, Toronto Life, and produces Canada’s Internet newsletter.
As a leading marketing strategist and consultant, Susan has developed innovative communications’ plans, publicity campaigns, materials, and new identity programs, promotional materials, and special events for such clients as Olympia & York, The Toronto Blue Jays, Queen’s University, The Second Cup, United Way, McClelland & Stewart Ltd., Metro Toronto Convention Centre, Volunteer Centre of Toronto, The Yoga Studio, Forever Plaid, and Matinee Fashion Ready-to-Wear.
Since 1990, Susan has designed and delivered successful workshops, presentations, and in-house training programs to corporations, business owners, associations, non-profits and government agencies. At the forefront of marketing trends and issues, Susan also designs and delivers courses and workshops in Marketing and Media Relations through universities, community colleges, and organizations, including Schulich School of Business (York University), the University of Toronto, Royal Bank, Metro Credit Union, Sheridan College, Ontario College of Art & Design, City of Toronto, Toronto Public Libraries, and Canadian Fundraiser. She is a popular Keynote Speaker at Chambers of Commerce, Boards of Trade, and other association conferences and events.
Susan’s content-rich, results-oriented training programs are relaxed, entertaining, and thought-provoking. She provides practical tools and easy to follow advice on how to cost-effectively reach and persuade your target markets and media through key messages and tools, and how to motivate them to take action. As a result, her clients are able to develop long-term strategies and programs that increase their credibility, visibility, and bottom line.
Susan earned a Masters Degree from Columbia University, a Bachelor of Science Degree from Syracuse University, and a Public Relations Certificate from the University of Toronto. In 2002, she co-founded the Toastmaster’s International Markham Sweet Talkers chapter.
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